One thing I have learned from my 25 year career in marketing and design...
If you want to stand out, you need a rock solid brand
SERVICES
Brand Development
In today's competitive landscape, standing out and making a lasting impression requires a trustworthy, consistent, and polished brand. Whether you're a professional aiming to elevate your online presence or a service looking to differentiate from competitors, it's essential to showcase your best.
Together we can collaborate through a series of brainstorming sessions to craft your distinctive brand strategy and design.
This service is ideal for: entrepreneurs, executives, business professionals, artists, authors, coaches, fitness and wellness professionals and those ready to stand out in the marketplace.
All services are customized to your needs
Brand Strategy
I will work with you to clarify the vision of your brand. Leading you through an exploratory workshop I will help to define your mission, vision and values as well as your unique positioning in the marketplace.
Brand Story
We delve into the heart of your brand, weaving together its history, mission, and unique identity. Our service is designed not only to create an emotional connection with your audience but also to uncover your distinctive voice, ensuring that your unique story is heard.
Brand Messaging
My team will develop a clear and compelling brand message that effectively communicates your value and attracts the right audience
Visual Identity
This is my sweet spot. You’ll walk away with a look and feel that will have you smiling. From icons to logo, color palette and fonts —all design elements will distinguish you (or your product) from the competition.
Website
I will work with you to clarify the vision of your brand. Leading you through an exploratory workshop I will help to define your mission, vision and values as well as your unique positioning in the marketplace.
Photography
We work with professional photographers to create a range of stunning photos to showcase on your website and social media. I walk you through this process and together we build a shot list with various poses, outfits and scenes that can be used in multiple ways.
Social Media
Streamline and clean-up disorganized Instagram, Twitter or Facebook posts. Let us create templates for you using your brand style and photography to help you achieve maximum impact, engagement, and outreach.
If your curious to see some client work...take a look here.
SERVICES
Coaching 1:1
Career Development for Creatives
Whether you are just starting out or have been a creative professional for some time, I’ve been there. Get advice in a 1:1 Zoom call and begin to take steps towards the career you want.
Embarking on a career in design can be an exciting yet challenging journey, especially for those who have just graduated from design school or are navigating a mid-life career change. As someone who has woven a path from a non-traditional entry into the design world to becoming a Creative Director and eventually founding a successful design studio, I offer a unique perspective that goes beyond conventional credentials.
My 25 years of extensive industry experience, working with global clients like Boston Scientific, AbbVie, and Universal Music, has equipped me with a wealth of knowledge that extends beyond the boundaries of art school teachings. What sets me apart is not only my late-blooming entrepreneurship but also a deep commitment to mentorship and guiding individuals in discovering their unique creative potential. Whether you're a fresh graduate seeking to navigate the competitive design landscape or someone seeking a fulfilling mid-life career change, I bring a blend of practical advice, innovative thinking, and a passion creativity to support you in executing a successful and meaningful career in design.
What you can expect
Be prepared with questions that you would like to discuss and together we’ll explore solutions and make a plan.
With 25 years in the industry, I can support you through a variety of approaches:
• Share design templates, processes and resources
• Provide feedback on work or support you in building a portfolio
• Walk through multiple strategy processes that I use with clients
• Discuss career goals/paths in the design industry to help clarify next steps
• Offer a professional point of view on your brand, messaging or positioning
• Feedback on managing office politics and career advancement in an agency setting
This service is ideal for:
creatives in college or post-graduation, professionals pivoting mid-career or those on unconventional creative career journeys
PRIVATE COACHING
One-hour coaching call with Rebecca Heinemann
“The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.”
—MILTON GLASER